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What interests you about working at our company?

Overview

Interviewers ask this question to understand why you’re interested in marketing at their organization, and to ensure that your professional interests align with the company’s objectives. They want to see if you’ve done your homework on the company and its positioning, and understand how your experience will fit the role.

Answer framework

Match your interests to the job requirements.

Start your response by explaining how your professional strengths and interests tie directly to the specific responsibilities of the role. For example, if math is your strong suit, talk about how you’d apply your skills to projects with a mathematical component, like paid media campaigns.

Highlight relevant experience.

Explain what marketing-related experiences have led you to this point in your career, and how they’ve prepared you to take on the challenges of this role. This explanation should be a brief overview of experience that directly relates to your interest in the role, not an exhaustive listI’m excited by the opportunity to be the point person managing different marketing programs within your organization, as I thrive at the intersection of creativity and project management. My experiences building social media strategies from the ground up while simultaneously supporting numerous direct mail campaigns are particularly relevant to your needs and position me as the right leader to help you achieve your goals. I’m especially energized by the chance to improve the quality of your social media campaigns by creating detailed guidelines on how these channels can best be used. These guidelines can act like a compass to direct your marketing efforts and adjust to changes along the way to better reflect your brand voice and key business objectives. Advancing your marketing capabilities is not only a welcomed challenge, but a logical next step in my continued growth as a marketer. Why this answer worked well:The answer showed how the candidate’s interests and goals align with the job requirements, communicating enthusiasm for the role and company.The answer included specific professional experience to demonstrate the candidate’s qualifications.The candidate highlighted the aspect of the role that they’re most passionate about, and described how they’d use that interest to add value.The candidate clarified their point of view by sharing an idea for improving the organization’s marketing.

Show, don’t just tell.

Demonstrate that you’ve done extensive research on the organization and showcase your personality by sharing a recommendation for improving the company’s marketing, as it relates to the role.

Sample answers


Tips
  • Do your research and understand the organization’s unique challenges.
  • Adapt your answer based on what you’ve learned in the interview to showcase your listening skills and ability to apply new information in real time.
  • Focus more on what interests you about addressing the company’s marketing needs than on your own career advancement.
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