Overview

Job description:

• Understanding the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
• Conferring with managers to identify trends and group interests and providing advice on business decisions.
• Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
• Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
• Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
• Writing press releases and other media communications to promote clients.