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Overview

Berani Digital ID is a fast-growing company that relies heavily on market research and consumer insights. We’re searching for a Brand Strategist to join our expanding team. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently on heavy research, then consulting with consumers and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.

Objectives
  • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
  • Document procedures, processes, and workflows, and recommend changes for greater efficiencies
  • Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
  • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
  • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
Responsibilities
  • Perform research, analyses, and testing with a variety of tools to gain insights and shape brand marketing strategy
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Assist in execution of marketing plans to reach audiences through targeted channels
  • Create and distribute monthly reports on critical metrics for brand awareness, lead generation, content creation, website traffic, and other KPIs
  • Assist the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
Required skills and qualifications
  • Excellent planning and leading initiatives, communication and presentation skills
  • Experience with branding, product launches or integrated marketing campaigns
  • Working knowledge of market research, surveys, and analytics
Preferred skills and qualifications
  • Bachelor’s degree (or equivalent) in marketing, communications, or related field
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